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Practical guides on CRM, lifecycle and email: the syntax, the flows and the checks that save a send.
7 lifecycle levers most online stores leave on the table
The emails that move revenue in e-commerce are rarely clever campaigns. They're flows tied to something your store already has, like a free-shipping threshold or a product that runs out. Here's how to spot them.
28 September 2026 · 3 min readFirst name and unsubscribe merge tags in 21 email platforms
Copy-paste syntax for the first-name variable (with a fallback) and the unsubscribe link in Klaviyo, Braze, Iterable, Salesforce, Brevo, Mailchimp, HubSpot and 14 more.
28 September 2026 · 3 min readOne email template for every language: Klaviyo, Braze, Iterable, Salesforce and Brevo
How to send one campaign in several languages from a single template, with the language condition written in each platform's syntax, and when it's better to keep one template per language.